Content marketing: the strategic creation, publishing and promotion of valuable content to attract leads and turn them into buyers.
Sounds simple, right? Well, if you’ve ever tried it you’ll know it’s the farthest thing from easy.
Many brands get tripped up on the writing and don’t go any further.
Well, I don’t want to scare you, but creating content is just the first of the hurdles you’ll need to jump over to reach the content marketing finish line.