Email marketing is one of the most effective ways to reach your current and potential clients.
Virtually everyone has email, and most of us check it every day. (Some of us check it constantly. Ahem.)
Consequently, most brands do some kind of email marketing. Rare is the company that’s not sending at least an email newsletter.
But just because email is ubiquitous doesn’t mean that it’s being used well.
Thinking as a business owner, how often do you send marketing emails?
Now, thinking as a reader… How often do you open and read them? Probably not often.
One of the main reasons for that disconnect is that most brands can’t keep from making at least one of these mistakes.