If you’re not already blogging, by now you’re probably getting pressure from all sides. From the mail room to the board room, anyone who’s ever written, commented on or even read a blog seems to want one.
“I need a blog.”
“The new website has to have a blog built-in.”
“Everybody’s blogging, so I guess we need to be too.”
One one hand, building a blog makes sense. Businesses that blog regularly receive more traffic — and more leads — than those that don’t.
But ironically, those same businesses that are clamoring for blogs don’t seem to understand what they’re for — or how to get the most out of them.
Do you believe any of these business blogging myths?
Misconception #1: Business blogging is just about increasing traffic to your website.
Blogging is all about SEO and keywords, right?
No, not so much.
While a well-optimized blog will bring more traffic to your site, the real power of a blog is in how it can convert leads.
Use your blog to show your solution or demonstrate value as a way of building trust with your visitors. Then use landing pages and lead conversion content to turn those visitors into clients.
Misconception #2: If you write it, people will read it.
If only it were that simple. You need to promote the hell out of a blog to make people aware of new entries and spark their interest in reading what you’ve got to say.
Without content a blog is nothing, obviously, but blogging is as much about promoting on social media, drawing attention to other blog entries with each new post, emailing new articles to your mailing list, and more.
Misconception #3: People want to read company news on your blog.
Many company blogs are clogged up with news about the business that publishes the post.
This is a mistake. What’s going on with your business is interesting to you.
Blog readers want to read stuff that makes a difference in their own business; they crave blog posts that impact their own lives, even in a small way.
Misconception #4: There are so many blogs that everybody has already said everything.
There’s no point in having a blog since anything of value has been written about before, right?
That’s self-defeating. Even if your main competitor wrote about a topic yesterday, you can put your unique spin on it today. Your blog is a place to show how your brand is different; don’t worry about what the other guys are saying.
The web industry is constantly evolving. There will always be new technologies and trends to talk about — and a place for your opinion.
Misconception #5: Blogging is a waste of time. It does nothing to drive sales.
If you’re blogging in the right way, this couldn’t be more wrong. Study after study shows that blogging is an effective way to bring in new leads. For example, a HubSpot survey found that 92% of companies that blogged multiple times each day reported they acquired a customer through their blog.
Is it time to embrace business blogging?
The truth is that by blogging often about the topics your prospects care about, you can build a both a reputation and a loyal clientele.
Don’t believe the myths — blogging remains one of the most effective ways to woo clients and convince them that your web design company is the right one for them.
For more on business blogging, download Business Blogging 101.