If you’ve been paying attention to me for any length of time you’ve probably figured it out by now… To get found in the search engines you need content. To win over clients once they make it to your site, you need content. To close the deal, you need… Content!
But not all web content is created equal. Some of it’s great. Some ain’t worth the pixels it’s printed on.
If your clients could tell you about the content that’s on your site now — and what they wish was there — they might say… this.