Over the past few weeks I’ve been running a series of blog posts on writing your own email autoresponder series. And if you’ve been following along, you’re probably bored by now of me repeating my five-message email series template.
But the web being what it is, it’s important for me to list the five steps yet again, just in case you’re seeing them for the first time:
- Gain attention by speaking to a customer problem.
- Agitate the problem by exploring the implications of that problem.
- Provide the solution.
- Explore the current and future benefits of the solution.
- Build trust and ask for the next logical commitment.
This is the last post in the series, which means it’s time to discuss message #5.
By this point, you’ve gone through a psychological journey with your prospect. You’ve said “Hey, look, I understand you. I know that you’re having a hard time. But I’ve got a solution. And here’s how my solution can directly benefit you.”
For all your prospect knows, however, you could just be all talk.